Sheme’s craftsmanship brightening up for Chinese Pavilion at Milano Expo

At the invitation of organizers from Chinese Pavilion of Milano Expo, Sheme, as an original cultural brand, made cultural exchanges with viewers on May 30, 2015 during the Beijing Week Exhibition.

Gathering a mass of leading shoe designers, Italy is famous for its shoe-making techniques and handcraft skills, bearing witness to the birth of many top shoe brands around the globe. Its national radio, from Italians’ perspective, reported on the intangible cultural heritage displayed by China's original cultural brand, such as China’s embroidery, exquisite handicrafts and creative designs with Chinese elements. This coverage shined a light on the creative works with distinctive Chinese style, especially the unique feature that came about through a mix of Oriental aesthetics and western taste by Sheme.

Sheme has a long-standing history of cooperation with Italian suppliers. Since its inception, Sheme has been importing from Italy all of its materials, technologies and equipment. Combined with the charm of original design based on Chinese culture, Sheme rapidly emerges as a leader in this industry. Gianluigi Colombo, an influential Italian who has been in the shoe-making industry for over 60 years and who once worked for Bally, Chanel and Fratelli Rossetti, is now hosting the post of CTO at Sheme.

 Expo Milano 2015
 Expo Milano 2015

Italian State TV Reporting on Sheme’s Exquisite Handicrafts

 Expo Milano 2015

From left to right—female workers at the pavilion of Czech, Hungary and Mexico

 Expo Milano 2015

sheme’s Master Crafter Jiang Ji Presenting Shoemaking Techniques

 Expo Milano 2015

Wang Dong (Consul General of China to Italy in 2015) visiting the exhibition on intangible cultural heritage

 Expo Milano 2015

Zhang Liang (Curator of the Chinese Pavilion) learning making Chinese knot together with Stepano Gatti (curator of the Italian Pavilion )

 Expo Milano 2015

CCTV interviews